Feature: Brand Kit

Use your colors, fonts, and tone in every generated post.

Set up your brand kit once with colors, fonts, tone of voice, a short brand brief, and any restrictions. Shipcut uses it for every AI photoshoot and AI UGC video it creates for that brand.

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Why use a brand kit

Keep generated content aligned with your brand

Re-describing your brand every time doesn't scale

Tools that require a new prompt for every generation leave consistency to you. A brand kit saves the details once and reuses them.

Agencies need this per client, not once globally

Multiple brands need separate guidelines. Each brand keeps its own kit in the same workspace.

How it works

Set it once, it applies everywhere for that brand

01

Set up your brand kit once

Add colors, fonts, tone, a short brand brief, and any restrictions. The kit applies to every product under that brand.

02

Every generation uses it automatically

AI photoshoots and AI UGC video both use the same brand kit, keeping a product line visually and tonally consistent.

03

Add more brands as needed

Each brand or client account gets its own kit in the same workspace.

Pricing

Unlimited brands on Pro, no per-brand fee

Starter

$19/mo
  • ~100 product photos or ~8 short videos/mo, any mix
  • Instagram, TikTok, YouTube
  • Manual or auto-approve, per product
  • Unused credits roll over, capped at 2x your monthly plan — on every tier, including Starter. We don't make you burn it or lose it.

Pro

$49/mo
  • ~250 product photos or ~20 short videos/mo, any mix
  • Everything in Starter, plus
  • Up to 5 products, unlimited brands
  • HD video unlocked
  • Email notifications
  • Cancel anytime. We freeze your credit balance for 60 days instead of deleting it — reactivate within that window and everything's still there.

Agency

$249/mo
  • ~1,500 product photos or ~120 short videos/mo, any mix
  • Everything in Pro, plus
  • Unlimited products and brands
  • Priority render queue + support
  • If a generation fails on our end, the credit goes back automatically. You only pay for output, not for our errors.

as of 2026-09-12

Related comparisons
AI Photoshoot →AI UGC Video →Approval Inbox →
Questions

Brand kit: FAQ

What's in a Shipcut brand kit?

A logo, colors, fonts, tone of voice, a short brand brief, and any generation restrictions. Shipcut uses these details when it creates photos and videos.

Do I set the brand kit up once, or per product?

Once per brand. Every product under that brand uses the same kit, so you do not need to re-enter colors and tone for each SKU.

Can I manage more than one brand?

Yes. Shipcut supports multiple brands in one workspace, each with its own brand kit. This keeps client brand guidelines separate for agencies.

What if I don't want something generated, even if it's technically on-brand?

Use the restrictions field for specific dos and don'ts. Shipcut applies them to every generation for that brand, not only to visual-style choices.

Does the brand kit affect video too, or just photos?

Both. The same colors, tone, and restrictions guide AI photoshoots and AI UGC video, so photo and video use the same brand kit.

Set up your brand kit for your next generation.

Free to start. Reviewed by you before it's ever live.

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